Celebrity Chef Michel Nischan Wants to Tap Medicaid to Pay for Produce
Nischan’s flagship Wholesome Wave program makes produce more affordable by doubling SNAP benefits when they are spent on fruits and vegetables. A companion program empowers doctors to “prescribe” healthy food through vouchers patients can spend at the grocery store or farmer’s market. The two programs reached nearly one million people last year. But with about 40 million people on SNAP (and many more eligible but not signed up), Nischan wants to go way bigger than that. He envisions tapping into the behemoth federal Medicaid program to get there.
Photo by Tom Hopkins Studio